Don't need it all? No problem! We offer three service levels, which we can customize further to meet your unique needs.
Effective lead generation starts with a smart strategy. We work with you to understand your objectives and identify the most effective channels and methods to meet them, such as advertising, landing pages, email, or lead magnets.
Search advertising typically has the highest ROI and Google is its biggest player. Therefore, AdWords is the starting point for most of our clients. We work with you to craft the strategy, and implement it. Then we can either turn it over to your team to manage, or provide ongoing optimization, management, and reporting. It's up to you.
Facebook isn't just for sharing family photos — it's also an important tool for B2B lead generation. We have extensive experience leveraging the targeting capabilities of Facebook — such as email, job title, or previous visitors to your website — to drive leads and sales.
LinkedIn is an excellent platform for building awareness of your products with the high quality prospects that are most likely to become customers. LinkedIn is particularly powerful in its ability to target decision-makers based on specific industries, company size, job title, or interest in specialized topics. Our services help you find and connect with these prospects in a cost-effective way.
Although Google dwarfs Bing when it comes to search traffic overall, people still search Bing 12 billion times per month worldwide. There is untapped potential within those searches — this is not a channel to be overlooked.
Landing pages are single webpages solely focused on motivating the prospect to take a specific action — such as signing up for a webinar or downloading a white paper. Landing pages are a key component in building email lists. We design, test, and optimize landing pages to help you achieve your goals.
Our account-based marketing services help you to influence key stakeholders through a thoughtful combination of targeting technology, ad design, and direct outreach. This is particularly well-suited to target high value prospects in a long sales cycle.
To provide insight into how well your website is driving leads and ultimately sales, we ensure your analytics are set up to accurately measure customer engagement.
Leads may come to you in a variety of ways and multiple times — through calls, a website, or advertising. To give you an accurate and comprehensive picture of your end-to-end customer lifecycle, we integrate your lead management program with your CRM and marketing automation to help you make well-informed decisions.
Through lead scoring, we work with you to assign a dollar value to each lead and use this value to optimize your campaigns and better measure the ROI of your marketing efforts.
Lead nurturing helps you to provide timely information to interested prospects, without lifting a finger. We build customized, automated solutions to help you connect with leads at various points in the sales cycle. Solutions may include sending a series of automated emails, sms messages, calls, or ads in response to a prospect's action or at a preset time interval.
Our customized lead management solutions help you to make the most of your leads. We can route leads to the location, or even the person, best positioned to follow-up to make the sale.