To drive attendance to its trade show booth for the launch of a new product.
ClikTree developed a multi-channel advertising campaign (AdWords, LinkedIn, Bing, Facebook) to create awareness of the launch and acquire email addresses. Campaigns targeted key decision-makers in the industry as well as individuals receiving email from the trade show itself. Email addresses were used to send reminders about the product launch during the week leading up to the trade show.
Thousands of emails were acquired resulting in strong attendance at the product launch.
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