Turbocharge Your B2B Marketing with LinkedIn Account Based Marketing
Top 5 Linkedin Account Based Marketing Articles
What is LinkedIn account based marketing?
Account-based marketing allows us to do is upload a specific list of companies to target in LinkedIn.
Company name and a company domain the are the only info we need to build these lists and upload it to LinkedIn.
What's the advantages of doing this type of targeting?
ABM marketing is more focused then the standard industry targeting on LinkedIn.
With ABM, we can target very specific companies and develope niche targeting. This will allow us to create more releveant ads and improve lead quality and cost.
You can also combine this targeting with your CRM, analytics and sales team to improve your sales funnel.
For example, the sales team may have broken into a new account or discovered a new opportunity. You can add that company to your target list to educate this prospect about your products and services. Or show this prospect case studied related to the problem they have.