Facebook Offline Event Set for Tracking and Data Upload
Hi, this is Curt Feather from ClikTree.com and welcome to my 102nd Growth Hack! Today we're going to talk about Facebook offline event setss. And if you do Facebook marketing.
Video is going to be very impactful.
This Video is going to be pretty short so just hang with me for a few seconds.
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What are Facebook offline events.
Facebook offline event sets are allowing you to take offline data and upload into Facebook.
It's especially important if you're doing Facebook marketing.
And you need to track offline data.
Why would you want to use Facebook Offline Events.
You're going to get better optimization, and get better performance from your Facebook campaigns.
You can actually measure lifetime value of a client with this type of event tracking.
You can also create lookalike audiences from your highest LTV clients.
Long-term you can improve the ROI of your digital marketing.
You can collect this data from your credit card processor.
Or from your CRM.
Once you have the data you can manually import into Facebook.
I don't recommend manually importing the data becasue it can be challenging to format the data correctly.
And it can take several imports to get it to upload. And you will also not be uploading this data as frequently as you need to be.
Zapier integration allow us to directly connect to
Facebook as a purchase is coming through Stripe, PayPal, Square, or your CRM.
We can upload data directly into Facebook platform and match the lead or sales data to a Facebook user.
This data will help you see your performance more clearly.
And will make it easier to optimize your campaigns.
You should be able to give you a more accurate picture.
How much Facebook marketing is actually contributing to sales.
You really can make better decisions and you'll find those decisions are easier to make if you have this revenue or lead data in Facebook.
We have more resource links on our blog post.
And if you have questions feel free to contact us for help.